Taking a look back at some of the worst brand happenings of 2013 in Pakistan.
Branding
The Lollywood Desis Up Against Each Other+
Lahore-based chemical and paper manufacturer Premier Group launches Millan, a ‘pure dairy whitener’ with a very Lahori marketing campaign targeted squarely...
Haleeb upgrades to horrible mess- calls it new packaging+
”New” Haleeb sports a terrible new packaging and was once endorsed by the adorable Shaista Wahidi.
Pakistan beats Rwanda, Ethiopia and others; clinches bottom spot in Country Brand Index 2011+
The annual Country Brand Index (CBI) report by FutureBrand (part of McCann Erickson group) is now out. The country brands...
KSBL ready to revolutionize business education, starting with a mediocre logo.+
The Karachi School of Business and Leadership is set to start operations in late 2012, and supposedly with that it...
Express goes swirly girly+
Express Media Group has launched a new channel focusing on just entertainment- as if their overly dramatic, sensationalistic news stories...
Wateen gives it another try+
After a rather unsuccessful launch at the peak of the telecom boom in Pakistan, Wateen had all but disappeared from the buzzing...
Express News gets a horrible new logo+
A few days ago Express News, one of the most watched news channels here in Pakistan, updated their logo...
Burj Bank+
Dawood Islamic Bank has been rebranded and relaunched as Burj Bank. A comprehensive launch campaign is currently going on and...
Cricket World Cup 2015+
The official logo for the 2015 Cricket World Cup, to be played in Australia and New Zealand, has been unveiled by...
AdAsia 2011+
So our first post is about the visual identity of AdAsia 2011, happening in New Delhi this month. Nothing too...
