A few years ago, we collaborated with Pakistani-American artist Isha Bhatti on a project that imagined the biggest American pop...
A Culturally-rich Take on Pakistan’s Currency Notes+
Currency notes are some of the most ubiquitous artefacts in modern society. Primarily a tool of economic activity, they are...
25 Worst Brand Happenings of 2012+
A lot of brands did a lot of groudbreaking work last year as we reported in our Best of 2012...
Glow by Warid Gets Ripped Off – Again.+
Glow by Warid, the ultra-cool trendsetter in global pop culture has once again proved its mettle by releasing yet another...
25 Best Brand Happenings of 2012+
Despite the Mayan’s best effort to spell end of game before the end of this year and thereby deny us...
Glow by Warid Continues Legacy of Bad Advertising+
This time around, the cool boys in Glow’s world tell us that it’s cool to fool mom and then laugh...
How the Rio 2016 Logo was Designed+
Here’s a look behind the design process of the Rio 2016 logo. The pretty logo restores the tradition of Olympic...
Reema in Adnan Malik’s Taxi+
Back in the day when Reema used to be cool and Adnan Malik drove a cab in New York City....
Why Airtel Shines and Glow Doesn’t Glow+
You must surely have come across the recent Airtel TVC from across the border, chanting ‘Jo Mera Hai Wo Tera...
Advertising for Public Transport? Here’s How to Do It.+
De Lijn, the public bus company run by the Flemish government in Belgium, has launched a new ad campaign showing...
Cashing in on Patriotism are we?+
Ufone spends gazillions on a pointless ad talking about how waving around our flag will change our state of...
The Lollywood Desis Up Against Each Other+
Lahore-based chemical and paper manufacturer Premier Group launches Millan, a ‘pure dairy whitener’ with a very Lahori marketing campaign targeted squarely...
IKEA Revisits the 50’s for Fresh New PS Collection+
IKEA’s PS – Post Scriptum – Collections, launched every 3 years are the more cutting edge offering from the furniture...
Desi Rebrands: Saudi Pak to Silkbank+
In 2009, Saudi Pak Bank was rebranded to Silkbank Our new series, Desi Rebrands is a repository of notable rebranding...
