A few years ago, we collaborated with Pakistani-American artist Isha Bhatti on a project that imagined the biggest American pop...
A Culturally-rich Take on Pakistan’s Currency Notes+
Currency notes are some of the most ubiquitous artefacts in modern society. Primarily a tool of economic activity, they are...
The Business of Religion & The Commercialization of Ramzan+
As the holy month of Ramzan (yes, I prefer to pronounce it like that) commences, the whole desi populace somehow...
The Desi Designers: #2: Sahar Ansari+
Sahar Ansari is an incredibly talented illustrator and artist who has worked in the local advertising industry for some time....
Designing Drama+
3rd Year Communication Design students at the Beaconhouse National University in Lahore have explored minimal, to-the-point alternatives to the traditional...
The Mandatory Ramadan Round-up+
It is that time of the year again. Apart from being the awaited Holy Month, Ramadan is also a special...
The Desi Designers: #1: Shehzil Malik+
Shehzil Malik is arguably one of the finest creative talents to come out of Pakistan in recent times. You know...
Celebrity Endorsements: Things to Consider+
We recently featured a story where the author poked fun at some of his least favorite celebrity endorsement examples from...
Celebrity Calamity: Endorsements Gone Awry+
If you had to study advertising as a course or happen to work in an agency, you are made to...
Pixels vs Fire: Reviving Ziarat+
Incoming news of militant attack on the historic Ziarat Residency, the home of the Quaid-e-Azam in his last days, upset...
Mobilink Launches Tomato Peel; Calls it New Brand Identity+
Mobilink is a mighty giant of the Pakistani telecom industry, the largest in the country. Part of Orascom Telecom, an...
Where There’s Youth, There’s a Youth Package+
According to a certain business school professor and now published author, the industries that have seen the most phenomenal growth...
Glamour Flashback: Some of Our Favourite Lux Ads+
Back in the day there was one high standard of glamour and class in Pakistan: Lux. A soap brand, Lux...
Peeling Plagiarism+
When we, like many other people, came across Omore’s latest product, Monkey Peel, we were definitely intrigued. It is a...
