As the holy month of Ramzan (yes, I prefer to pronounce it like that) commences, the whole desi populace somehow...
Marketing
The Mandatory Ramadan Round-up+
It is that time of the year again. Apart from being the awaited Holy Month, Ramadan is also a special...
Celebrity Endorsements: Things to Consider+
We recently featured a story where the author poked fun at some of his least favorite celebrity endorsement examples from...
Celebrity Calamity: Endorsements Gone Awry+
If you had to study advertising as a course or happen to work in an agency, you are made to...
Mobilink Launches Tomato Peel; Calls it New Brand Identity+
Mobilink is a mighty giant of the Pakistani telecom industry, the largest in the country. Part of Orascom Telecom, an...
Where There’s Youth, There’s a Youth Package+
According to a certain business school professor and now published author, the industries that have seen the most phenomenal growth...
Glamour Flashback: Some of Our Favourite Lux Ads+
Back in the day there was one high standard of glamour and class in Pakistan: Lux. A soap brand, Lux...
Peeling Plagiarism+
When we, like many other people, came across Omore’s latest product, Monkey Peel, we were definitely intrigued. It is a...
The Curious Case of QMobile+
This write-up is less of an expert analysis (#SelfObsessed – Ed’s note) and something more on the lines of an...
Somebody Swat that Young Bee Please+
Summit Bank recently threw ethics and common sense out the window and launched a bank account + debit card deal...
Why National Ka Pakistan is Brilliant+
The recipe is simple and the ingredients easily available: take the religious following enjoyed by these nouveau-riche celebrity chefs, add...
5 Mobilink Ads that Don’t Suck+
Mobilink is not known for the best advertising, and neither are we fans. But over the course of time they...
