8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no...
Marketing
Bank Alfalah’s Way Forward, Starting with a Rebrand+
Bank Alfalah is the sixth largest bank in Pakistan. Owned by the Abu Dhabi Group which also owns Warid Telecom and Wateen,...
14 Worst Brand Happenings of 2014+
It's that time of the year again. The world of brands and advertising moved full throttle all through the year...
Consumer Goods: Rise of the Germs+
Max Dishwash has just released its germ killing concoction that will wipe away evey single germ on every single piece...
Kashmir’s New Clothes+
One of the numerous oil and ghee brands adorning the greasy shelves of superstores, hypermarts and karyanas across the nation,...
Too Many G’s+
Pakistan is abuzz with the recent awarding of 3G & 4G cellular licenses after a wait that seemed to stretch...
Milkpak Changes Packaging Again in Less than a Year+
Reviewing the recently launched packaging of Nestle Milkpak.
20 Best Brand Happenings of 2013+
With the year 2013 now behind us and the Worst Brand Happenings List done with, it is time to sit...
20 Worst Brand Happenings of 2013+
Taking a look back at some of the worst brand happenings of 2013 in Pakistan.
Wrapping Wheat+
Wheatable, a digestive biscuit brand from Lu (owned in Pakistan by Continental Biscuits, in turn an affiliate of Kraft Foods),...
New Logo? I see aye! – ICI Pakistan Rebrands+
Though most people failed to take notice or give a damn, ICI Pakistan shed its well-known Roundel logo and adopted...
The Desi Designers: #4: Babar Suleman+
The Desi Designer #4 (See #1, #2, & #3), Babar Suleman, boasts an interesting mix of different skills and talents:...
