A few years ago, we collaborated with Pakistani-American artist Isha Bhatti on a project that imagined the biggest American pop...
A Culturally-rich Take on Pakistan’s Currency Notes+
Currency notes are some of the most ubiquitous artefacts in modern society. Primarily a tool of economic activity, they are...
The Desi Designers #8: Nashra Balagamwala+
Today we have in profile a super talented experiential designer, Nashra Balagamwala. Currently based in New York, she has worked...
Our View of the Brand New Conference 2015+
In September this year, Najwat from The Desi Design attended the Annual Brand New Conference in New York City. The...
Original is Nothing+
Nothing is original. Not even the title of this article. Not even you and not even I. Mere adaptations pieced together...
The Desi Designers: #7: Anum Awan+
For the seventh episode of our The Desi Designers Series, we interviewed Boston-based Pakistani designer Anum Awan. Hailing from Lahore, Anum attended...
National Ka Pakistan: A Textbook Example of Great Branded Content+
We have already said that we think this fun travel + food show is brilliant. Visuals that seem taken right...
Recommendations for a Revival+
8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no...
Bank Alfalah’s Way Forward, Starting with a Rebrand+
Bank Alfalah is the sixth largest bank in Pakistan. Owned by the Abu Dhabi Group which also owns Warid Telecom and Wateen,...
14 Worst Brand Happenings of 2014+
It's that time of the year again. The world of brands and advertising moved full throttle all through the year...
Consumer Goods: Rise of the Germs+
Max Dishwash has just released its germ killing concoction that will wipe away evey single germ on every single piece...
Lassi Tou Phassi+
Ace food conglomerate from Pakistan, Engro Foods, has spawned several brands in its less than a decade of existence. Some...
