In September this year, Najwat from The Desi Design attended the Annual Brand New Conference in New York City. The...
2015
Original is Nothing+
Nothing is original. Not even the title of this article. Not even you and not even I. Mere adaptations pieced together...
The Desi Designers: #7: Anum Awan+
For the seventh episode of our The Desi Designers Series, we interviewed Boston-based Pakistani designer Anum Awan. Hailing from Lahore, Anum attended...
National Ka Pakistan: A Textbook Example of Great Branded Content+
We have already said that we think this fun travel + food show is brilliant. Visuals that seem taken right...
Recommendations for a Revival+
8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no...
Bank Alfalah’s Way Forward, Starting with a Rebrand+
Bank Alfalah is the sixth largest bank in Pakistan. Owned by the Abu Dhabi Group which also owns Warid Telecom and Wateen,...
